Jewellery Merchandising

Merchandising jewellery is both a skill and an art. Packaging, display and placement must be given as much thought and planning as the jewellery itself in order to effectively convey its quality and value. This class combines traditional visual merchandising concepts that apply to physical storefronts as well as branding concepts and catalogue and internet merchandising strategies.

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Course Details
Course Duration : 34 hours
Course Fees : $1,800

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Students understand merchandising theory, performing thought experiments to place themselves in the consumer’s frame of mind as they navigate a display. Inventory and security play an important part in jewellery merchandising and students understand retailer concerns and methods to improve customer experience without compromising stock integrity. Students gain experience creating displays and catalogues from their own jewellery portfolios and work with props and showcases as well as digital cameras and computers.

Lessons in this course of study include:

ME101 Overview of merchandising
ME102 Anticipating the customer experience
ME103 Planning around brand guidelines, reinforcing brand
ME104 The importance of physical displays
ME105 Product packaging
ME106 Displaying product prices, conveying promotions
ME107 Inventory management on the front line
ME108 Sales cycles and forward planning
ME109 Below the line advertising: Objectives & options
ME110 Digital photography of jewellery
ME111 Production of catalogues and online storefronts
ME112 Combining merchandising strategies